About MMSW

MMSW is a Ukrainian brand founded in 2017. It is designed for women who live in motion and value comfort, minimalism and effortless beauty.

The brand was created by Inna — a woman whose everyday life is shaped by sport, functional training, TRX, healthy living and constant travel.

Clothing that adapts to your rhythm

MMSW was born from Inna’s desire for pieces that never restrict and never demand compromise. Clothing you can wear all day — from workouts to errands, travel, walks and slow evenings.

Mix & Match — the core of MMSW

The brand’s philosophy is simple: freedom through combinations.

Every piece is created to pair seamlessly with any other.

• any hoodie matches any shorts

• any sweatshirt pairs perfectly with any joggers

• wide-leg pants combine with any top or long-sleeve

• swimwear forms its own capsule for travel and summer days

MMSW is a wardrobe where everything works together.

Core product lines

• hoodies & sweatshirts — the signature category

• swimwear — for travel and active lifestyles

• versatile Mix & Match essentials

The MMSW philosophy

Comfort in every detail. Lightness in every silhouette. Minimalism in every design.

Freedom in the ability to mix everything with everything.

MMSW — clothing you want to live in. Mix it. Match it. Enjoy it.